Writing a Convincing Business Plan. Arthur DeThomas Ph.D., Stephanie A. Derammelaere

Writing a Convincing Business Plan


Writing.a.Convincing.Business.Plan.pdf
ISBN: 9780764139345 | 272 pages | 14 Mb

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Writing a Convincing Business Plan Arthur DeThomas Ph.D., Stephanie A. Derammelaere
Publisher: Barron's Educational Series, Incorporated


A sound and convincing business plan is an entrepreneur's important first step in starting up a profitable business. It's also a prerequisite for getting financing and attracting investors. A sound business plan describes the business operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical, business-savvy, and professionally polished business plan that can be presented to potential investors and financial institutions.

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